Unleashing the Power of Youth-friendly Content on Instagram | June 2023

On June 7th, Youthmakers Hub, as a Eurodesk Multiplier in Greece, participated in the enlightening webinar, “Youth-friendly content for social media & TikTok,” organized by Eurodesk Brussels, implementing a training session in the framework of the EcoActiZenship project titled “Digital tools for civic engagement.” Georgianna Chondrou, Communications Lead of Youthmakers Hub, and Eleni Modou, Project and Communications Assistant, gave the audience insightful tips and strategies for creating engaging and user-friendly content on Instagram.

They emphasized the importance of understanding the target audience, young people, and tailoring content to meet their preferences and interests. They shared techniques for optimizing Instagram posts and stories to drive meaningful conversations and inspire civic engagement.

During their session, Georgianna and Eleni shared valuable tips to captivate young audiences. They emphasized understanding the youth’s preferences and tailoring content accordingly, optimizing posts with visually appealing imagery, catchy captions, and relevant hashtags. The session highlighted the power of authenticity, storytelling, and user-generated content to foster meaningful conversations and inspire civic engagement. Participants left equipped with expert insights to effectively engage young people on Instagram and other social media platforms.